Ferm Living 2013
Sofie Lund / Søren Rose Studio Copenhagen
A design collaboration between Søren Rose Studio & Ferm Living. As an intern at Søren Rose, I got to experience and go through the many steps, from simple sketch to finished product, available for purchase in worldwide stores, without manufacturing the items yourself. I was privileged to be able to pitch my own designs to Ferm Living and discuss material choices etc. As an intern I had a great amount of responsibility, which developed my designs positively. The collection consists of six different interior items, designed to match the existing Ferm Living ‘Clothes Rack’, all made out of natural materials.
Moodboards, sketching, concept development, designpitch, material selection, production drawings.
Ferm Living, Søren Rose Studio, Sofie Lund