Couch collection - Wendelbo
Søren Rose Studio
The well-established and high quality furniture brand Wendelbo, based in Jutland, needed some inspiration making new design choices that would create a larger/different costumer segment, and reinventing the old brand. Wendelbo saw great potential by seeking inspiration in the Italian lounge furniture tradition, and bringing it ‘up-to-date’ with the Scandinavian design agenda. They simply needed ‘fresh eyes’ creating the furniture, stepping out of their normal path. The couch collection consisted of four different designs, each created by the design interns at Søren Rose Studio. COUCH is a strict design, without unnecessary detailing and based on an additive concept, with different elements possible in the final design. ‘The base’, ‘the pillow’ and ‘the top’. The frame of the couch is made in brushed aluminum tube, which underlines the simplicity and makes ‘the base’ a floating furniture. Being able to replace the different elements in COUCH, the furniture has a long life.
Concept development, sketching, furniture design, 3D drawing, material selection, rendering.