Concept + graphic design
Creating new strategic and graphic paths for a newly established sustainable coffee brand. investigating the industry and thereby creating empery enough to fold out a new graphic strategy for the company, consisting of packaging, new brand name and dynamic logo design.
The three packaging proposals are developed with the opportunity to expand the current product assortment, simply by adding new colors. The brand name ‘Colourfields’ represent the versatility and also provides a possibility of adding new product groups to the brand. The colourfields logo represent the core of the company, by illustrating the coffee fields in an abstract way, using simple lines. As a supplement to the brand name, an abbreviation was added, to simplify the graphic appearance.
Creative facilitator, graphic design, concept developer, mock-ups, execution, pitch.