Admission test – PBA, Design & Bussiness/Brand Design
KEA Copenhagen 2015

The task for this project, was to find an existing business with growth potential either strategic, conceptual, graphic etc.
I chose the cheese brand Babybel to challenge my conceptual and graphic skills. Furthermore, it was of great importance to me, to choose a well-established brand with a rock solid branding method and then challenge it in a new direction. To expand my own competences, Babybel illustrated a group of very commercial and everyday items, which was not a part of my current project portfolio.

My Role//
Branding strategy, concept developer, sketching, graphic design, writing.

Photo Credit//
Sofie Lund